by sparkusa | May 30, 2015 | Best Practices
HOW TO FORMAT ADS FOR SPARK DIGITAL VIDEO TRUCKS It’s important to create your artwork in the actual pixel resolution which is displayed on the LED screens on your Spark video truck. It’s a simple process. STEP ONE: Create a new JPG image in an application like...
by sparkusa | Nov 15, 2014 | Best Practices
Since we transitioned to our all-digital-video lineup of promotional vehicles, the number one question has been, “Can it show live video?” The answer is a resounding, “yes, but don’t do that.” Then we stop and wait for a perplexed series of questions. Let’s back up a...
by sparkusa | Apr 15, 2009 | Business Models
In your city, there may be fifty or more local McDonald’s, Subway sandwich locations, and as many of the various restaurants under the Yum Brands umbrella (KFC, Long John Silver, Pizza Hut). In fact, in every metropolitan area, these major franchises are grouped into...
by sparkusa | Jan 20, 2008 | Business Models
The first time you saw a multi-image promotional vehicle on the road, you may have been fascinated with the light-up, changing ads. The impression is so effective, that many motorists can recall the names of specific advertisers long after the ad campaign ends. But...
by sparkusa | Oct 15, 2007 | Business Models
It’s easy to get excited about the value proposition that comes with owning a mobile advertising vehicle. Playing with a calculator can generate some eye-popping numbers. Compare with other forms of advertising Background: One can finance a new Spark 407, including...
