by sparkusa | Oct 3, 2004 | Best Practices, Business Models
[UPDATE: The cost estimates in this post are from 2004. Obviously, you’ll need to update all costs for inflation.] In 1993, a french company, called Mobil Affiche, developed one of the first mobile scrolling advertising systems, and began deploying the early...
by sparkusa | Aug 15, 2003 | Business Models
Many people experience the impact of mobile advertising for the first time at sporting events, conventions, or trade shows. Unlike some of the other dedicated ad truck business models, using Spark trucks for short term events is a proven model with hundreds of...
by sparkusa | Jun 15, 2003 | Regulation
Customers often ask about regulations that govern the use of mobile advertising vehicles. Let’s back up for a minute. Regulation is not a problem for 95% of Spark’s customers. It is a concern though, but it comes down to two different concepts....