by sparkusa | Apr 15, 2009 | Business Models
In your city, there may be fifty or more local McDonald’s, Subway sandwich locations, and as many of the various restaurants under the Yum Brands umbrella (KFC, Long John Silver, Pizza Hut). In fact, in every metropolitan area, these major franchises are grouped into...
by sparkusa | Jan 20, 2008 | Business Models
The first time you saw a multi-image promotional vehicle on the road, you may have been fascinated with the light-up, changing ads. The impression is so effective, that many motorists can recall the names of specific advertisers long after the ad campaign ends. But...
by sparkusa | Oct 15, 2007 | Business Models
It’s easy to get excited about the value proposition that comes with owning a mobile advertising vehicle. Playing with a calculator can generate some eye-popping numbers. Compare with other forms of advertising Background: One can finance a new Spark 407, including...
by sparkusa | Oct 3, 2004 | Best Practices, Business Models
[UPDATE: The cost estimates in this post are from 2004. Obviously, you’ll need to update all costs for inflation.] In 1993, a french company, called Mobil Affiche, developed one of the first mobile scrolling advertising systems, and began deploying the early...
by sparkusa | Aug 15, 2003 | Business Models
Many people experience the impact of mobile advertising for the first time at sporting events, conventions, or trade shows. Unlike some of the other dedicated ad truck business models, using Spark trucks for short term events is a proven model with hundreds of...
