by sparkusa | Jan 20, 2008 | Business Models
The first time you saw a multi-image promotional vehicle on the road, you may have been fascinated with the light-up, changing ads. The impression is so effective, that many motorists can recall the names of specific advertisers long after the ad campaign ends. But...
by sparkusa | Oct 15, 2007 | Business Models
It’s easy to get excited about the value proposition that comes with owning a mobile advertising vehicle. Playing with a calculator can generate some eye-popping numbers. Compare with other forms of advertising Background: One can finance a new Spark 407, including...
by sparkusa | Oct 3, 2004 | Best Practices, Business Models
[UPDATE: The cost estimates in this post are from 2004. Obviously, you’ll need to update all costs for inflation.] In 1993, a french company, called Mobil Affiche, developed one of the first mobile scrolling advertising systems, and began deploying the early...
