by sparkusa | May 30, 2015 | Best Practices
HOW TO FORMAT ADS FOR SPARK DIGITAL VIDEO TRUCKS It’s important to create your artwork in the actual pixel resolution which is displayed on the LED screens on your Spark video truck. It’s a simple process. STEP ONE: Create a new JPG image in an application like...
by sparkusa | Nov 15, 2014 | Best Practices
Since we transitioned to our all-digital-video lineup of promotional vehicles, the number one question has been, “Can it show live video?” The answer is a resounding, “yes, but don’t do that.” Then we stop and wait for a perplexed series of questions. Let’s back up a...
by sparkusa | Oct 3, 2004 | Best Practices, Business Models
[UPDATE: The cost estimates in this post are from 2004. Obviously, you’ll need to update all costs for inflation.] In 1993, a french company, called Mobil Affiche, developed one of the first mobile scrolling advertising systems, and began deploying the early...